Marketing & partnerships

Talk to us

One address for everything commercial — brands, agencies, event organisers, media and anyone with a campaign in mind. Tell us who you are, the dates you are working to and roughly what you want, and you will get a considered reply within 2 business days. If we are not the right fit for what you are planning, we will say so quickly rather than sell you something that will not work.

Playing Digu and something has gone wrong? That is not this inbox — go to support, or write to support@diguapp.com.

1Why advertise inside a card game

Digu is the traditional Maldivian card game, rebuilt as a phone game people play in short, repeated sittings — a few rounds waiting for something, a table with friends in the evening. That pattern is what makes it worth a brand’s attention: it is not a page someone scrolls past, it is a table they sit at, and they come back to it on their own.

What we can offer that an ad network cannot:

• Undivided attention. There are no competing ad units, no interstitials and no video pre-rolls in Digu — so a brand placed here is not one of nine things on the screen. It is the only one.
• A local audience. Digu is a Maldivian game with a Maldivian player base, which is exactly the audience a local campaign is usually trying and failing to buy at scale.
• Placements that are part of the game rather than interruptions to it. A card back is looked at, not skipped; a voucher code is a gift, not an impression.
• Real measurement where it exists: voucher redemptions are counted per batch, campaign sends and opens are recorded. Where we cannot measure something honestly, we will tell you that too.

2Who we work with

3What we offer

Six placements. Each one is marked with what it is today — we would rather lose a booking than describe something as live when a player cannot see it yet.

4Windows, exclusivity and lead time

A campaign is booked as a window — a start date and an end date, both enforced by our servers rather than by anyone remembering. Inside that window your deck is the deck every player sees, because only one is live at a time. That is the single most valuable thing about this placement, and it is also the reason popular dates run out.

5Artwork specification

Send us high-resolution source artwork and we will produce, check and preview the final files. If you would rather deliver to-spec assets yourself, this is the spec:

Every asset is reviewed and previewed against the real card before it is scheduled. Nothing goes live that we have not seen on a table.

6How a campaign runs

1. You write to us with the dates, the goal and the budget you are working to. We reply within 2 business days, with what is possible on those dates and what is not.
2. We agree the placements, the window and the price, and confirm it in writing. Bulk coins and paid placements are invoiced properly.
3. You send artwork and any code requirements. We produce the assets to spec and send you a preview of the real card back.
4. We schedule the window and, where relevant, generate the code batch and draft the announcement copy for your approval.
5. It goes live on the date agreed, with nothing for players to install.
6. At the end of the window we send you what we can measure — redemptions per batch, campaign delivery, and the dates it ran.

7What to put in your first email

None of this is compulsory, but a first email carrying it usually saves a week of back-and-forth:

• Who you are — the brand, and the agency if you are acting for one.
• The dates. A go-live date and a window length, or the event you are building around.
• What you want out of it — visibility, redemptions, sign-ups, or something else. It changes what we recommend.
• Budget, even as a range. It is the fastest way for us to tell you what is realistic.
• Any artwork or brand guidelines you already have.
• Anything you need from us formally — a quotation, an invoice in a particular name, or a signed agreement.

8Brand safety, and what we will not do

Both sides of this matter. What you are buying is a placement in a game people trust, and the way to keep that worth buying is to be strict about it.

8.1 What we protect for you

• There is no player chat in Digu and no way to send another player a message, so a brand placed here cannot end up next to something ugly someone typed.
• There is no third-party ad network, which means no competing advertiser and no chance of your placement sitting beside one.
• Reported players and offensive display names are moderated by hand.
• Every asset and every line of campaign copy is reviewed by us before it ships.

8.2 What we will not do

• We do not sell, share or rent player data. Not to advertisers, not to anyone. Read the privacy policy — it is the same answer there.
• We do not use advertising identifiers, third-party tracking SDKs or cross-app profiling, and we will not add them for a campaign.
• We do not hand over player lists, email addresses or phone numbers to a partner. Campaigns are delivered by us, to our own audience, on their own terms.
• We do not send campaigns to players who opted out of notifications, and there is no price at which we will.
• We do not change how the game plays for a sponsor. No sponsored advantage, no pay-to-win, no weighted matchmaking.
• We do not carry gambling, betting or real-money-gaming promotions. Digu coins have no cash value and there is no cash-out, and it stays that way.
• We do not carry alcohol, tobacco, adult content, political campaigning, or anything unlawful in the Maldives.
• We do not run campaigns aimed at young children.
• We do not carry anything unlawful in the Maldives, or anything that is not permissible under Islamic principles. If a placement turns out to fall foul of either after it goes live, we take it down immediately and refund the unused part of the window.

9Rates

There is no public rate card, and we would be suspicious of one on a page like this. What a campaign costs depends on the window, the season, which placements you take and how much production we do — and a two-week deck in a quiet month and an exclusive Ramadan window are not remotely the same thing.

Tell us the dates and your budget and you will get a written quotation. Local rates are quoted in MVR, and we invoice properly for accounting on both sides.

10Common questions

11Start a conversation

Even a two-line email with a date on it is enough to start. We will tell you what is possible, what it costs, and what we cannot do.